Brand Work

Brand platforms, logos, graphic standards, label design, print collateral and trade show design to show off your brand.

Brand Process

Below is an example of a full brand engagement. You don’t need to do it all.

Re-working (or creating a new) brand can be challenging, so we do our best to make it engaging. We work hard to understand your brand and distill your brand story so that you’re left with something that makes sense, looks good, and feels right...something you’ll be proud to show off.

Discovery + Requirements

Before jumping into design, we will begin with discovery - conducting a quick meeting or two to understand and document your current brand and business objectives. After this, The Hatchery will share the discovery document with you, review and adjust and move into the conceptual phase once all parties are in agreement.

Visual ID/Logo Design

The visual identity  is the logo that will define your business. It will become the framework for all marketing and communications moving forward. Typically, this will include:

  • 2-3 solid logo concepts (with revisions)
  • Moodboards to present the concepts in context
  • Presentation, review and feedback

Brand Compliance Manual + Logo Kit

Once the visual ID has been approved, we’ll create compliance manual to help define the brand in detail to ensure consistency across all channels and partners.

  • Logo forms and usages
  • Brand colors, typography, photography styles for social, web and print
  • A logo kit with the new logo saved in multiple resolutions and formats

Print Collateral + Label Design

As the brand is defined, we can begin work on your marketing collateral. We design everything from email signatures to annual reports. Below are a few standard examples.

  • Business cards
  • Letterhead/envelopes
  • Product sheets
  • Label design

Creative Tools

We use industry leading tools to design and deliver great brands.

Designing a 40 page annual report is a lot different than delivering interaction designs for the web. We work with a suite of tools from Adobe InDesign and Illustrator for print projects to Sketch and InVision for UX and UI design

Adobe Illustrator Icon

Related Case Studies

Get an in depth look and a few recent brands we’ve launched.

Related Snapshots

Quick snapshots of other recent websites.


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